Radical Tea Towel - Scaling During Crucial Q4

Melin Bapur
Radical Tea Towel is a popular and well-known brand among history and politics buffs, having built their business over a decade starting from the kitchen table. They sell tea towels, aprons, bags, games, posters and a wide range of household gifts inspired by radical political history, philosophy and literature. Their hundreds of designs include Suffragette posters, famous writers such as George Orwell and Virginia Woolf, philosophers such as Karl Marx and the Stoics, historic campaigns and artist William Morris.

Every year, Radical Tea Towel experiences a surge in orders over the Q4 period in the run-up to Christmas, and it's crucial to their business that this peak is managed efficiently and smoothly, while maintaining the high standard of service their customers have come to expect (Radical Tea Towel has a 5.0 rating on Trustpilot).

For some years prior to joining Eirios, Radical Tea Towel had worked with another 3PL service on the other side of the country. Beatrice Pearce, co-founder, explains how the move to Eirios helped create a closer link between the strategic and operational aspects of her business: "With Eirios local to us in South Wales, this made it easier to review our stock, occasionally drop into the warehouse in person to collect and drop off items, and discuss our requirements face-to-face."
Shelves at Eirios with tea towels
Beatrice appreciated the responsive and flexible service offered by Eirios. "They clearly have a lot of knowledge about fulfilment, software integration with postal services and the individual needs of small businesses, and are always willing to share ideas on matters such as marketing and exporting, which is helpful to us given we operate in North America as well."

The move to Eirios was handled quickly and efficiently over a weekend, with minimal disruption to the business. In fact, Beatrice noticed an upgrade in the level of service compared to working with previous fulfilment partners: "Far fewer picking and packing mistakes and resulting re-sends have occurred since moving to Eirios. The staff familiarised themselves with our products quickly, and deliveries from our suppliers are always handled speedily, which enables us to make new products available as soon as they're sent by our manufacturers."
The speed of fulfilment is something Radical Tea Towel have really appreciated, especially over the busy Q4 period, with their customers regularly commenting on this on social media and Trustpilot. "Eirios's competitive rates on postage encouraged us to upgrade all our orders to a fully tracked service, and our customers have been delighted with the rapid turnaround of their orders, particularly over the busy festive season," said Beatrice.
"We can highly recommend using Eirios if you run a small business in South Wales or further afield and are looking for a fulfilment company that cares about its clients and is willing to engage with them on all matters that arise."
Beatrice, founder of Radical Tea Towel
"Eirios has clearly worked out really efficient systems for storage, picking and packing to ensure the smooth running of any business using their services."
Beatrice, Radical Tea Towel
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